President & CEO

Chris McGovern

Chris sets PRESHai's strategy, owns the operating model, and keeps the team aligned on shipping governed systems for channel businesses. He writes about where AI creates real leverage for IT solution providers, MSPs, and distributors, and how to adopt it without the theater.

Written by Chris

Strategy & InsightsApr 30, 2026

Presh Marketing Solutions is becoming PRESHai. Here's why.

After ten years building Presh Marketing Solutions in the IT channel, we are becoming PRESHai. A founder's note on why the work is changing, and where we are taking it next.

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Channel ProgramsFeb 7, 2024

Mastering ABM in HubSpot: A Blueprint for IT Solution Providers

In the rapidly evolving digital landscape, IT solution providers are constantly seeking innovative strategies to connect with their target audience and drive sales. Account-Based Marketing (ABM) has emerged as a powerful approach, focusing marketing efforts on key accounts to generate more signif...

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MarketingAug 11, 2023

Tracking Sales Activity ROI in HubSpot Sales Hub

Maximizing Efficiency and Profits: Leveraging ROI Tracking B2B businesses continuously evolve by adopting sophisticated ways to streamline their processes, heighten efficiency, and elevate profits. By effectively tracking your ROI on sales activity, not only can you measure the success of your st...

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Strategy & InsightsAug 10, 2023

Marketing and Sales Process Mapping in Hubspot CRM

Efficiency Unleashed: Mapping Marketing and Sales Qualifications In an increasingly digital-first world, businesses are rallying around data to make informed decisions. Central to this shift is the importance of marketing qualification and sales qualification system process mapping. Imagine it as...

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MarketingDec 8, 2022

Hubspot CMS vs Wordpress: Site Security

For IT Managed Service Providers, CMS security isn’t just important—it’s essential. When client data is involved, you’re in the crosshairs of cyber threats. HubSpot CMS and WordPress are both popular platforms, but their approach to security is fundamentally different. Here’s what that means for ...

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OperationsDec 7, 2022

ChatGPT for Digital Marketing - How AI May Revolutionize the Industry

ChatGPT is a revolutionary new artificial intelligence (AI) tool that has the potential to transform digital marketing as we know it. By leveraging natural language processing, ChatGPT enables marketers to create custom, highly engaging conversations with customers in an automated manner, while g...

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