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Research and Insights

Deep dives on AI implementation, automation, channel programs, and the challenges driving transformation across the IT channel.

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Featured Articles

Agent RBAC: Five Ways to Scope What an Agent Can Do (And When to Use Each)
AI EngineeringJul 8, 2026

Agent RBAC: Five Ways to Scope What an Agent Can Do (And When to Use Each)

Role-based access control for agents is not user RBAC with a new label. An agent acts, so its permissions are a matrix of what it can see, suggest, and execute. Here are the five strategies, when each fits, the tradeoffs, and how to implement them in Claude Code, Codex, and your own harness.

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The Verify Step: Why Agents Fail in Production (And How to Catch It Before the Customer Does)
AI EngineeringJul 1, 2026

The Verify Step: Why Agents Fail in Production (And How to Catch It Before the Customer Does)

The verify step is where an agent proves the work actually happened before anyone calls it done. It is the single cheapest addition to a harness and the one that separates a demo from something you can run near a customer's quote, ticket, or data.

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The Model Is Not the Moat. The Harness Is.
AI EngineeringJun 24, 2026

The Model Is Not the Moat. The Harness Is.

Enterprise AI strategy is shifting from model selection to the harness around models: routing, fallbacks, context, permissions, memory, observability, and review.

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What Is an Agent Harness? (And Why It Matters More Than the Model)
AI EngineeringJun 16

What Is an Agent Harness? (And Why It Matters More Than the Model)

An agent harness is everything wrapped around the model that makes it reliable: the loop, tools, context management, guardrails, and the verify step. Here is what that means in plain terms, and why it decides whether AI agents actually work in the IT channel.

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AI Is Not Another Tool Category. It Is the Operating Layer.
AI & AutomationJun 1

AI Is Not Another Tool Category. It Is the Operating Layer.

AI is moving from a tool people open to a layer that runs through the work itself. For the IT channel, the opportunity is governed AI implementation, not another AI login.

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Presh Marketing Solutions becomes PRESHai, launches AI implementation practice for the IT channel
Strategy & InsightsMay 4

Presh Marketing Solutions becomes PRESHai, launches AI implementation practice for the IT channel

Tampa firm refocuses a decade of channel experience around AI implementation, integration, and managed AI operations for MSPs, distributors, and manufacturers.

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Presh Marketing Solutions is becoming PRESHai. Here's why.
Strategy & InsightsApr 30

Presh Marketing Solutions is becoming PRESHai. Here's why.

After ten years building Presh Marketing Solutions in the IT channel, we are becoming PRESHai. A founder's note on why the work is changing, and where we are taking it next.

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Preparing Your Organization for the Next Wave of Channel Transformation
Strategy & InsightsMar 4

Preparing Your Organization for the Next Wave of Channel Transformation

Channel transformation continues to accelerate. Learn how to position your organization for the changes ahead.

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The Consultancy Approach: Why IT Channel Companies Need Strategic Partners
Strategy & InsightsMar 1

The Consultancy Approach: Why IT Channel Companies Need Strategic Partners

Internal resources have limits. Discover why strategic consultancy partnerships help channel organizations accelerate transformation and growth.

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