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Apple’s New Search Engine Rumored to Launch in 2023

Apple prides itself on protecting user data. Google, the default search engine on all Apple products, notoriously tracks users to tailor their advertisement experiences - so why doesn’t Apple have its own data-protective search engine to align with these company values?

September 1, 2022·Mikayla Lewis
Apple’s New Search Engine Rumored to Launch in 2023

Apple prides itself on protecting user data. Google, the default search engine on all Apple products, notoriously tracks users to tailor their advertisement experiences - so why doesn’t Apple have its own data-protective search engine to align with these company values?

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