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Marketing Articles

Building a Modern Marketing Tech Stack for Channel Organizations

Marketing technology decisions shape marketing capability. Learn how to build a cohesive tech stack that supports channel marketing objectives.

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MarketingJan 30

Integrating Marketing Automation with Distributor Systems

Distributor platform integration can unlock marketing automation value. Learn approaches for connecting marketing systems with distribution infrastructure.

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MarketingJan 27

Marketing Automation Strategies for B2B Technology Companies

Marketing automation can transform B2B tech marketing—or become expensive shelfware. Learn strategies that drive real marketing impact.

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MarketingJan 25

HubSpot for the IT Channel: Implementation Best Practices

HubSpot can transform channel marketing operations—when implemented correctly. Learn best practices for successful HubSpot deployment.

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MarketingAug 11

Tracking Sales Activity ROI in HubSpot Sales Hub

Maximizing Efficiency and Profits: Leveraging ROI Tracking B2B businesses continuously evolve by adopting sophisticated ways to streamline their processes, heighten efficiency, and elevate profits. By effectively tracking your ROI on sales activity, not only can you measure the success of your st...

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MarketingMay 1

How AI, Journalism & Content Marketing Are Converging

How AI is Helping Journalists & Marketers

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