Account Strategy
Persona development, buyer-journey mapping, content strategy, and account plans with named goals. We build the playbook your team would build if it had the time.
PMaaS
We are your marketing team.
Presh Marketing as a Service is the practice we have run for IT channel businesses for a decade. Account strategy, content production, marketing operations, martech systems, website, social, and the integrated campaigns that keep pipeline moving. Predictable monthly cost, channel-native execution, AI integrated across the work.
WHAT IT IS
An agency that operates as your marketing team.
PMaaS replaces a fractional CMO, a marketing coordinator, an outsourced agency, a content shop, and a martech administrator with one team that does the whole thing. Your account strategist owns the gameplan. Your content team ships the assets. Your martech operator runs the systems. Your reporting is in your hands every week.
We have been the marketing team for IT channel businesses since 2015. NIC Partners. Fulton May. Acadia Tech. TD SYNNEX. Byteworks. Appogee. The clients change, the discipline does not: we run the marketing function the way you would run it if you had the right team, the right tools, and the right runway. AI is now part of how the work scales, not a separate offer.
WHAT IS INSIDE PMaaS
The capability areas a PMaaS engagement covers.
Every PMaaS engagement is staffed across the capabilities your business needs, scoped against the goals we agree on together. One team, one monthly cost, the parts you need.
Content and Creative
Brand strategy, message mapping, and ongoing creative production. Case studies, blog content, video, social, landing pages, and the campaign assets that go out each week.
Marketing Ops
Lead scoring, automation workflows, lifecycle stage strategy, database hygiene, and the marketing-CRM integration that ties activity to pipeline. Foundation work that keeps the engine running.
Martech Systems
HubSpot, Marketo, Pardot, Salesforce, and the integrations between them. We are a HubSpot Gold Partner and we own the implementation, configuration, and ongoing administration.
Managed Website
Conversion-optimized website operations: ongoing landing pages, paid-campaign destinations, A/B testing, technical SEO, and the publishing cadence that keeps the site moving.
Social Management
Channel-segmented social strategy, ongoing posting, engagement, and the audience-development work that compounds across the partner network.
HOW A PMaaS ENGAGEMENT RUNS
Foundation, awareness, conversion. In sequence and in parallel.
Build the engine. Gain awareness and leads. Nurture and close. Most engagements run all three phases simultaneously after foundation work is in place, with the activity weighted to where pipeline most needs the lift.
01
BUILD THE ENGINE
Foundation. Strategy, personas, automation setup, lead scoring, integrations, baseline content.
02
GAIN AWARENESS AND LEADS
Top and middle of funnel. Integrated campaigns, ongoing content, paid programs, social, conversion optimization.
03
NURTURE AND CLOSE
Decision-stage motion. Lead nurture, social proof, account-based plays, sales-marketing alignment, attribution.
WHY PMaaS, NOT GENERIC MaaS
Marketing-as-a-service has been around. Channel-native, AI-native MaaS is what scales for the IT channel.
Two operating models. Both can ship campaigns. Only one ships them through the channel-conflict rules, partner-tier nuance, and vendor program structure that channel businesses actually live in.
TRADITIONAL MaaS
Generic agency model that treats channel as a footnote.
- Per-partner customization is manual. Co-brandable assets are produced by hand or skipped entirely. Partner adoption depends on which partners have time to use the assets.
- Reporting is dashboard-heavy and outcome-light. Partners receive lead reports. The program owner cannot connect a partner-segmented outcome back to a specific program activity.
- Content production scales linearly. More partners means more agency hours, or more partners share the same untargeted assets. There is no third option.
- Channel rules are reviewed at handoff. Asset legal review happens after creative is produced. Channel-conflict rules are checked at distribution time.
PRESHai PMaaS
Channel-native marketing operations with AI underneath.
- Per-partner customization is structural. Co-brandable assets are generated through governed pipelines with brand and legal review baked in. Each partner gets per-segment customization without per-partner production cost.
- Reporting connects activity to partner outcome. Partner-side adoption signals feed back into next-campaign decisions. The program owner sees what partners actually used, what moved, and where the pipeline came from.
- Content production scales without scaling agency hours. AI generation under governed pipelines, human curation on the high-leverage assets, channel-segmented at the point of generation.
- Channel rules are structural. Brand checks, legal review, and channel-conflict rules run inside the pipeline, not at distribution. Assets are channel-clean at production time.
PROGRAM AREAS
Program areas that compose a PMaaS engagement.
Three program areas, run as one continuous practice. Most engagements scope across all three at different weightings depending on where the business needs the most leverage.
THE PROGRAM STRUCTURE
Managed Marketing runs your campaigns. Channel Programs designs the program they run inside.
Managed Marketing is the team that executes partner marketing day to day. Channel Programs is the discipline of designing the partner program structure those campaigns operate within: tier definitions, MDF and co-op rules, partner enablement frameworks, and the governance that keeps multi-vendor relationships clean.
Most channel-aligned vendors and distributors engage both as one continuum. The program design comes first; the marketing execution runs inside it.
INSIGHTS
Featured articles.
Marketing strategies, platforms, and execution built for distributors, vendors, and solution providers.
Channel marketing that proves its value.
Tell us your motion and your partner mix. We will scope the program against measurable outcomes.