Insights topic

Channel Programs

Building and scaling partner programs that drive measurable engagement and pipeline for channel organizations.

Read the latest All insights

All Posts AI Engineering AI & Automation Channel Programs Marketing Operations Strategy & Insights

Channel Programs articles

Channel ProgramsJan 22, 2026

Building Demand Generation Programs for the IT Channel

Demand generation in the channel requires unique approaches. Learn strategies for building programs that deliver leads and pipeline for partners.

Read article

Channel ProgramsJan 19, 2026

Measuring Partner Marketing Program ROI

Practical approaches to measuring and demonstrating the return on investment from partner marketing programs.

Read article

Channel ProgramsJan 18, 2026

Content Strategies That Drive Partner Engagement

Partners are overwhelmed with vendor content. Learn how to create and distribute content that partners actually use and value.

Read article

Channel ProgramsJan 16, 2026

Maximizing Co-op and MDF: A Guide for Channel Partners

Channel partners often leave co-op and MDF funds unused. Learn strategies to access, deploy, and maximize vendor marketing investments.

Read article

Channel ProgramsJan 15, 2026

Anatomy of a High-Performing Partner Marketing Program

What separates effective partner marketing programs from the rest? Explore the key components that drive partner engagement and results.

Read article

Channel ProgramsFeb 7, 2024

Mastering ABM in HubSpot: A Blueprint for IT Solution Providers

In the rapidly evolving digital landscape, IT solution providers are constantly seeking innovative strategies to connect with their target audience and drive sales. Account-Based Marketing (ABM) has emerged as a powerful approach, focusing marketing efforts on key accounts to generate more signif...

Read article

The Tampa skyline at night behind an active business district.

Turn the idea into an operating system.

PRESHai connects strategy, implementation, governance, and ongoing operation for IT channel teams.

Start with the workflow See our services