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Strategic perspectives, industry trends, and lessons from a decade in the IT channel.

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Strategy & Insights Articles

Presh Marketing Solutions becomes PRESHai, launches AI implementation practice for the IT channel

Tampa firm refocuses a decade of channel experience around AI implementation, integration, and managed AI operations for MSPs, distributors, and manufacturers.

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Strategy & InsightsApr 30

Presh Marketing Solutions is becoming PRESHai. Here's why.

After ten years building Presh Marketing Solutions in the IT channel, we are becoming PRESHai. A founder's note on why the work is changing, and where we are taking it next.

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Strategy & InsightsMar 4

Preparing Your Organization for the Next Wave of Channel Transformation

Channel transformation continues to accelerate. Learn how to position your organization for the changes ahead.

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Strategy & InsightsMar 1

The Consultancy Approach: Why IT Channel Companies Need Strategic Partners

Internal resources have limits. Discover why strategic consultancy partnerships help channel organizations accelerate transformation and growth.

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Strategy & InsightsFeb 27

Building a Growth Strategy for Channel-Focused Organizations

Growth requires more than ambition—it requires strategy. Learn how channel organizations can develop growth strategies that drive sustainable expansion.

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Strategy & InsightsFeb 23

Distribution in Transition: How Distributors Are Adapting

The distribution landscape is transforming. Explore how leading distributors are evolving their value propositions and operations.

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